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brand choice behaviour

См. также в других словарях:

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • Choice Modelling — attempts to model the decision process of an individual or segment in a particular context. Choice modelling may also be used to estimate non market environmental benefits and costs [Jeff Bennet University of Queensland… …   Wikipedia

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Choice modelling — attempts to model the decision process of an individual or segment in a particular context. Choice modelling may also be used to estimate non market environmental benefits and costs[1]. Well specified choice models are sometimes able to predict… …   Wikipedia

  • Brand X — Infobox Musical artist Name = Brand X Img capt = Img size = Landscape = Background = group or band Birth name = Alias = Born = Died = Origin = Wandsworth, London Instrument = Voice type = Genre = Jazz fusion, Jazz Occupation = Years active = 1974 …   Wikipedia

  • Consumer behaviour — Psychology …   Wikipedia

  • Rational choice theory — This article is about a theory of economics. For Rational Choice Theory as applied to criminology, see Rational choice theory (criminology). Economics …   Wikipedia

  • Oscar Brand discography — Oscar Brand is a folk singer, songwriter, and author. He has released nearly 100 albums and composed hundreds of songs, among them Canadian patriotic songs, songs of the U.S. Armed Forces, sea shanties, presidential campaign songs over the years …   Wikipedia

  • Ultimo (designer lingerie brand) — For other uses, see Ultimo (disambiguation). Ultimo is a Scottish designer lingerie brand founded by Michelle Mone.HistoryMichelle Mone grew up in the East End of Glasgow, and after an early career as a model ran Labatt s Scottish sales and… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Nobel Prizes — ▪ 2009 Introduction Prize for Peace       The 2008 Nobel Prize for Peace was awarded to Martti Ahtisaari, former president (1994–2000) of Finland, for his work over more than 30 years in settling international disputes, many involving ethnic,… …   Universalium

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